Testimonial Advertising in the American Marketplace
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By:"M. Moskowitz"
"History"
Published on 2009-11-23 by Springer
\u003cb\u003eDaymond John\u003c/b\u003e, interview by the author, tape recording, New York, NY, May 18, \u003cbr\u003e\n2005. Many thanks to Leslie Short, President of Marketing at FUBU, who \u003cbr\u003e\narranged for me to interview FUBU CEO \u003cb\u003eDaymond John\u003c/b\u003e by phone in May 2005. \u003cbr\u003e\nTalking ...
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This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
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