It's Our Research

It's Our Research
spnSx501604C
240
By:"Tomer Sharon"
"Computers"
Published on 2012 by Elsevier

Early in 2011 I was exposed to the Lean Startup movement. I had a chance to \u003cbr\u003e\ninterview the father of this movement and its most familiar voice, \u003cb\u003eEric Ries\u003c/b\u003e. The \u003cbr\u003e\ninteresting thing that attracted me to the principles of the Lean Startup is how \u003cbr\u003e\nsimilar ...

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It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders. It gives you the techniques needed to involve stakeholders throughout the process of planning, execution, analysis, and reporting UX research. Dramatically increase the chances that product managers, engineers, and management agree to do research and act upon its results; follow Tomer Sharon's techniques and methods detailed inside. *Features a series of video interviews with UX practitioners and researchers *Provides dozens of case studies and visuals from international research practitioners *Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills *Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

This Book was ranked 37 by Google Books for keyword eric ries.

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